Organisations are battling to implement strategy. We hear employees and CEOs alike complain that there’s no line of sight between the company strategy and the individual performance measures.
Crafting strategy is an analysis-driven exercise. It is not an activity where executives can succeed by sheer effort and creativity. Judging what strategy to pursue should ideally be grounded in a probing assessment of a company’s external and internal situation.
The essence of the strategy development will manifest in the organisational activities – choosing to perform activities differently or to perform different activities than rivals. Otherwise, the strategy will be nothing more than a marketing slogan that will not withstand competition.
Once the competitive strategy has been developed, it’s our belief that the only way to implement the strategy is to define the desired objectives and measures that will drive the strategy and required behaviours.
Result: A Competitive Strategy:
Is about being different – It means deliberately choosing a different set of activities to deliver a unique mix of value.