Four dimensions of Customer Emotional Attachment

Four dimensions of Customer Emotional Attachment

 

Order Factor Definition Meaning
4 Passion Can’t imagine a world without it, it’s a perfect company for people like me Ultimate connectedness, lifelong membership, as employees come and go. I will be loyal to the brand and the company
3 Pride Treats me with respect. I feel proud to be a customer. A sense of positive association and identification with the company, being a member says “this is about me as a person, it sharpens my own self concepts”
2 Integrity Fair resolution of any problems always treats me fairly Does this company teat me the way I deserve to be treated? If something goes wrong can I count on this company to fix it quickly?
1 Confidence Always delivers on the promise. A name I can always trust Is this company trustworthy, can its employees be trusted to do what they say they will do, day in and day out?

2007 Gallup Inc.

 

Who We Work With

  • AlexanderForbes
  • Rhodes
  • Bestmed
  • Anglo American
  • DataCentrix
  • Enviroserv
  • FirstRand
  • Sasol
  • FTP
  • MTN
  • Omnia
  • PEP
  • SABS
  • Sasol
  • StandardBank
  • SunCityResort