Judging what strategy to pursue for your organisation will be grounded in a probing assessment of your organisation’s external and internal situation. Based on this probing assessment we’ll develop a competitive strategy for your organisation which will result in you being different – it means we’ll deliberately choose a different set of activities to deliver a unique mix of value to your clients.
Once the competitive strategy has been developed, we’ll ensure that your strategy can be implemented by defining the desired objectives and measures that will drive the required behaviours. We’ll therefore ensure that the developed strategy will create a line of sight between the organisational strategy and the individual performance measures.
Tell-Tale Signs of a Winning Strategy
Source: Playing to Win: How Strategy really works by A.G. Lafley.
- An activity system that looks different from your competitor’s system. It means attempting to deliver value in a distinctive way.
- Customers who absolutely love you.
- Competitors who make a good profit doing what they are doing. It means your strategy has left where-to-play and how-to-win choices for competitors who don’t need to attack the heart of your market to survive.
- More resources to spend on an ongoing basis than competitors have. This means you are winning the value equation and have the biggest margin between price and costs and the best capacity to add spending to take advantage of an opportunity or defend your turf.
- Competitors who attack one another not us. It means that you look like the hardest target in the (broadly defined) industry to attack.
- Customers who look first to you for innovations, new products, and service enhancements to make their lives better. This means that your customers believe that you are uniquely positioned to create value for them.